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PPC Strategy

PPC Strategy

An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimized for success.

ExcelForce process begins with a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.

By combining our years of experience, critical analysis, constant optimisation, intelligent bid optimisation, and a clear understanding of client objectives, ExcelForce is able to offer a pay-per-click management service that is head and shoulders above any competitor.

When we design a PPC campaign, we focus on using our research to develop a campaign that is highly targeted and specialised. Our focus is on aligning your campaign with your overall business goals and marketing efforts to deliver measurable results to your bottom line.

We work with you to design and build every aspect of your PPC campaign, including:

  • Keyword lists
  • Ad copy
  • Landing pages
  • Success metrics

The first step in creating a successful PPC campaign is research. We dive deep into things to gain a clear understanding of your business, brand, audience, and competition. This allows us to create a truly effective PPC campaign that delivers traffic, conversions, and profitability.

This process involves gaining a comprehensive understanding of the following:

  • How a visitor progresses through your website during a typical visit
  • Average Lifetime Value (LTV) of each of your customers
  • Your target audience
  • Your average conversion rate at each stage of the marketing funnel, and from top-level awareness to paid conversions.

We use this information in the second phase of our PPC strategy, campaign design.

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