Market Research Agency in Pune
Work with Clients Who Believe Research Strengthens Decision-making.
We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.
our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.
-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights
Step 1
Review your specific goals and design a customized approach.
Step 2
Prepare the necessary research instruments and materials.
Step 3
Execute the research and manage all aspects of fielding or data collection.
Step 4
Prepare a comprehensive report that summarizes and analyzes the results.
Step 5
Present our findings and recommendations to all key stakeholders.
Methodologies that analyze attitudes and behaviour across all modes of decision-making.
MARKET RESEARCH
Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.
DESIGNING MARKET RESEARCH
Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level
We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.
QUALITATIVE
When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.
In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities
QUANTITATIVE
When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.
Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases
We believe that data should be used to tell a story,
We also know that storytelling can help facilitate understanding
Consumer Research
Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement
EVALUATE
– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services
MONITOR
– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign
B2B Research
Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.
When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.
– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions
AD AGENCY SOLUTIONS
Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.
We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.
Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.
– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market
PUNE
PUNE
Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.[23] It has been ranked as “the most livable city in India” several times.[24] Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).[25]
According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.[9] Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,[26] Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.
HISTORY
Pune was part of the Jagir (fiefdom) granted to Maloji Bhosale in 1599 for his services to the Nizamshahi (Ahmadnagar Sultanate).[39] Pune was ruled by the Ahmadnagar Sultanate until it was annexed by the Mughals in the 17th century. Maloji Bhosale’s grandson, Chhatrapati Shivaji Maharaj, the founder of the Maratha Empire, was born at the fort of Shivneri, about 90 km from Pune.[40] It changed hands several times between the Mughals and the Marathas in the period 1680 to 1705.
After the destruction of the town in raids by the Adil Shahi dynasty in 1630 and again between 1636 and 1647, Dadoji Konddeo, the successor to Dhadphale, oversaw the reconstruction of the town. He stabilised the revenue collection and administrative systems of the areas around Pune and the neighbouring Maval region. He also developed effective methods to manage disputes and to enforce law and order.[41] The Lal Mahal was commissioned in 1631 and construction was completed in 1640 AD.
GEOGRAPHY
Pune is situated at approximately 18° 32″ north latitude and 73° 51″ east longitude. The city’s total area is 15.642 sq. km.[80] By road Pune is 1,173 km (729 mi) south of Delhi, 734 km (456 mi) north of Bangalore, 570 km (350 mi) north-west of Hyderabad and 149 km (93 mi) south-east of Mumbai.
Pune lies on the western margin of the Deccan plateau, at an altitude of 560 m (1,840 ft) above sea level. It is on the leeward side of the Sahyadri mountain range, which forms a barrier from the Arabian Sea. It is a hilly city, with Vetal Hill rising to 800 m (2,600 ft) above sea level. The Sinhagad fort is at an altitude of 1,300 metres (4,300 feet).
The old city of Pune is at the confluence of the Mula and Mutha rivers. The Pavana, a tributary of Mula river and Indrayani river, a tributary of the Bhima river, traverse the northwest suburbs of Pune.
ECONOMY
The second largest city of Maharashtra, Pune contributes a GDP(PPP) of $48 billion.[22] Pune has the fifth largest metropolitan economy and the sixth highest per capita income in the country.[129][130] The key sectors of the local economy are education, manufacturing and information technology (IT). Pune has historically been known as a center for higher education and has been referred to as the educational capital of India. In 2016, it was reported that nearly 500,000 students from across India and abroad study in Pune at nine universities and more than a hundred educational institutes.[131][132] It is known as Industrial powerhouse of Maharashtra. The city is widely known for its IT and manufacturing industries. Industrial areas are developed in Pimpri-Chinchwad, Chakan, Indapur, Ranjangaon etc.
It serves as headuqarters to Kirloskar Group, Bajaj Auto, Serum Institute of India, Tata BlueScope Steel, Bharat Forge, Kalyani Group, Tata Steel Processing and Distribution etc. Public sector undertakings such as Hindustan Antibiotics, Maharashtra State Agri and Rural Tourism Co-operative Federation Limited, Pune Mahanagar Parivahan Mahamandal Limited are based in the city. Pune is a major manufacturing and industrial hub. It has established industries in the fields of automobile, ekectronics & hardware, aerospace, pharmaceuticals, locomotives etc.
pune DISTRICT'S
The eighth largest metropolises in India, Pune is located in the state of Maharashtra. It is the second largest city in the state after Mumbai, and is an important city in terms of its economical and industrial growth. Once the hometown of Marathas and a centre of power for the Maratha Empire, the presence of the numerous edifices in Pune links to its rich and glorious past. The city leads as the ‘veritable heartland’ of cultural Maharashtra. Pune also has made its mark as the educational epicenter winning itself the sobriquet, ‘The Oxford of the East’. Not just that, it has a growing industrial hinterland, with information technology, engineering and automotive companies sprouting. The city is known for cultural activities like classical music, spirituality, theatre, sports, and literature. Pune is a pleasant travel getaway destination to spend a quiet holiday.
more info
Pune Municipal Corporation (PMC) is the civic body responsible for local government. It comprises two branches, the executive branch headed by the Municipal Commissioner, an IAS officer appointed by the Government of Maharashtra, and an elected deliberative branch, the general body, headed by the Mayor of Pune.[180] Municipal elections are held every five years to elect councillors, commonly known as “corporators”, who form the general body. The current general body of the PMC elected in February 2017 has 162 corporators representing 41 multi-member wards (39 with 4 corporators each and 2 with 3 each).[181] The general body, in turn, elects the mayor and the deputy mayor.
demographics
The city has a population of 3,124,458; while 5,057,709 people reside in the Pune Urban Agglomeration as of the 2011 census.[106] The latter was c. 4,485,000 in 2005. According to the Pune Municipal Corporation (PMC), 40% of the population lived in slums in 2001.[107]
Since Pune is a major industrial metropolis, it has attracted migrants from all parts of India. The number of people migrating to Pune rose from 43,900 in 2001 to 88,200 in 2005.[108] The sharp increase in population during the decade 1991–2001 led to the absorption of 38 fringe villages into the city.[109] The top five source areas of migrants are Karnataka, Uttar Pradesh, Andhra Pradesh, Gujarat, and Rajasthan. The Sindhis in the city are mostly refugees and their descendants, who came to the area after the partition of India in 1947. Initially they settled in the Pimpri area, which is still home to a large number of Sindhi people. However, they are also present in other parts of the city. As agriculture has dwindled in recent decades, immigration of the erstwhile rural peoples now accounts for 70 percent of the population growth.
| Pune population | |||
|---|---|---|---|
| Census | Population | %± | |
| 1901 | 153,320 | — | |
| 1951 | 488,419 | — | |
| 1971 | 856,105 | — | |
| 1981 | 1,203,351 | 40.6% | |
| 1991 | 1,566,651 | 30.2% | |
| 2001 | 2,540,069 | 62.1% | |
| 2011 | 3,124,458 | 23.0% | |
transport
Pune Suburban Railway (electric multiple units) (popularly called local trains) connect Pune to the industrial city of Pimpri-Chinchwad and the hill station of Lonavala. Daily express trains connect Pune to Mumbai, Nashik, Ahmedabad, Chennai, Delhi, Hyderabad, Nanded, Jaipur, Raipur, Nagpur, Visakhapatnam, Thiruvananthapuram, Kochi, Coimbatore, Bangalore, Allahabad, Kanpur, Howrah, Jammu Tawi, Vijayawada, Darbhanga, Goa, Gwalior, Varanasi, Bhubaneswar, Ranchi, Patna, and Jamshedpur. At Pune, there is a diesel locomotive shed and an electric trip shed.[227] Pune Railway Station is administered by the Pune Railway Division of Central Railways.
bus
Public buses within the city and its suburbs are operated by Pune Mahanagar Parivahan Mahamandal Limited (PMPML). PMPML operates the Rainbow BRTS system, the first of its kind in India, in which dedicated bus lanes were supposed to allow buses to travel quickly through the city. The project has turned out to be a failure, receiving little patronage from the local citizenry.[229] Maharashtra State Road Transport Corporation runs buses from stations in Wakdewadi, Pune station, and Swargate to all major cities and towns in Maharashtra and neighbouring states.
AIRPORT
Pune International Airport at Lohegaon is one of the busiest airports in India. The airport is operated by the Airports Authority of India. It shares its runways with the neighbouring Indian Air Force base. In addition to domestic flights to all major Indian cities, the airport has international direct flights to Dubai, operated by Air India Express, and SpiceJet. Pune International Airport at Lohegaon was ranked third best in the category of 5-15 million passengers by Airport Service Quality
RESEDENTIAL AREAS
BLANK MAM
market yard
Market Yard is a marketplace in the city of Pune. It is known for wholesale of the vegetables, fruits & flowers.
Market Yard was shifted originally from ‘khalchi mandai’ from the peth area in Pune in order to expand the vegetable and fruit supply throughout the Pune City.
It was in 1980, when the then chief minister Sharad Pawar shifted the APMC market from mandai in Budhwar peth to the existing Market Yard at Gultekdi. This was carried out under the guidance and efforts of Late. Murlidhar Pandharinath Ghule, a trader in the old APMC market.
SHOPPING MALL
Phoenix Market City is a shopping mall developed by Phoenix Mills Limited, located in Pune, Maharashtra. It was opened in January 2011[1] and is one of the largest malls in India, with a retail area of 1.19 million square feet.[2] It is located in the Vimannagar area of Pune.[3]
Phoenix Market City has four floors of retail space and several features such as a retail zone, a food court with fine dining restaurants and quick service restaurants and a nine-screen PVR Cinemas.
MOVIE THREATERS
The Bal Gandharva Ranga Mandir is a drama theatre with an auditorium and exhibition hall located in Shivajinagar area of Pune, India. It is named after Marathi singer and stage actor, Bal Gandharva.
PARKs
Just 2 km from the Pune Railway Station lies this popular retreat for people of all ages. The gardens are situated next to Fitzgerald Bridge and take their name from the bund, or dam, on the Mula river.
HOSPITALS
Jehangir Hospital is a 350-bed hospital in Pune, Maharashtra, India. Sir Cowasji Jehangir and Lady Hirabai Jehangir founded the hospital on 6 February 1946.
The Jehangir Nursing Home was set by Sir Cowasji and Lady Hirabai who donated the land to start the hospital. The villa was called Ready Money Villa but they named it after their son Jehangir who passed away that year. The hospital began with 8 beds and Eduljee H Coyaji[3] was asked to helm Pune city’s first private hospital in May 1946.
