Overview
Dhayari is residential suburb situated in the south-western parts of Pune. It is a fast developing locality in Pune situated near the Katraj-Dehu Road Bypass. It is located around 11.8 kilometres from Pune. Primarily an agricultural village, Dhayari over the years has evolved rapidly and changed into a bustling suburb of Pune, providing affordable housing options to its residents. It comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities situated close to Dhayari are Nanded, Shivane, Vadgaon Budruk, Bibvewadi, Ambegaon BK, Narhe, Bhugaon, Warje, Kondhwa, Wanowrie, Kondhwa etc. Due to its location, Dhayari has been a communication point between Sinhagad fort and Pune. Sinhagad Road is the main connection between Pune and Dhayari. Dhayari is near to the small villages like Nanded and Nhare.
Connectivity and Transit Point
There are frequent buses from Swargate to Dhayari. Bus services operated by PMPML are frequently available from places like Swargate and Wagholi, while within Dhayari there are bus services to DSK Vishwa. A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. It offers smooth connectivity to other locations through the Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road Shivaji Nagar, Pune Junction, Khadki, Ghorpuri are its nearby railway stations. However, the nearest railway station to the locality is the Pune Junction which is located at a distance of 13.9 km via Sinhagad Road/ Narveer Tanaji Malusare Road. Being close to Pune International Airport is another added advantage of Dhayari which is located at a driving distance of 27 km via Narveer Tanaji Malusare Road/Sinhagad Road.
Factors for past growth
Its proximity to Pune International Airport, Pune Junction Railway Station along with major IT Hubs of Aundh and Baner such as Pune IT Park, Navale IT Park, Nanded City Township Symphony IT Park, and Teerth Technospace have been a plus point for Dhayari, driving residential demand and development in the locality.
Factors for future growth
A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. One the proposed corridor will operational will reduce the commuting time and will make the journey hassle-free for its commuters. Strategically located on Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road, the reasons why Dhayari became one of the most desired residential areas in the city are due to its convenient location on two important roads of the city, excellent connectivity and great jumps taken in infrastructural developments.
Infra Development (Social & Physical)
Infra development has improved in the city. Some of the well-known educational institutions available here are Tree House Play Group, Shiksha Veritas High School, DSK School, Dnyangangotri Residential School for Mentally Retarded, Little Gems Nursery School, Late BK Chavan High School, Kil Bil School, ACB Play School among others. It also houses colleges nearby. These are Asian College of Science, Commerce, & Arts, TSSM’s Bhivarabai Sawant College of Engineering & Research, Dr. Sudhakar Jadhavar College, Abhinav College of Pharmacy, JSPM Narhe Technical Campus, Zeal College of Engineering & Research etc.
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Fulcrum supplies high-quality marketing and promotion services to consumer markets, advertising and sales agencies and management consultants with a need for a seamless local marketing service in business-to-business and consumer markets.
PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results.
5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between.
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities.
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing
Direct Marketing: we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
B2B Marketing: Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. Our clients come from many industries, including Foodservice, manufacturing, technology, packaging, business services and industrial machinery and components. It’s a very diverse roster, but they all serve buyers that face difficult decisions on the B2B customer journey.
Dealer Marketing: Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. If you ignore them, they will return the favor. We understand that it’s important to arm them with the right tools, incentives, training and resources and to ensure your brand has strong share of mind. We’ve helped multiple brands develop dealer programs, Co-op advertising plans, created distributor marketing councils, trained store employees and motivated everyone from owners to counter personnel at customer meetings and on incentive trips.
Retail Marketing: Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. Driven by a commitment to making the buy happen for global brands, Fulcrum is celebrating more than three decades of re-imagining retail.