Pune, also called ‘Poona’, is the education hub of India which is situated in the state of Maharashtra, India. Pune is considered to be the 8th largest metropolitan economy of India. It has the sixth highest per capita income in the country. There are different sectors including Information Technology, Manufacturing and Education that play an important role in boosting the local economy of Pune city.
Thousands of students, workers, migrants called Pune their home because of the educations, IT sector and job market which has been booming since the last decade. A lot of MNC’s have acquired interest in Pune because of ease of access and being connected to the major cities through roads, railways and airways.
We Get People to Touch, See and Try You
Immersive Experiences and Sampling Activations at Supermarkets, Shopping Center,
Event, Public Place and out and Street Marketing
Fulcrum implement local Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.
1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.
SamplingLeading brands use product sampling to gain new and past customers. Mass sampling can grow your business and brand with 5 times longer impact. |
Promotional StaffingGreat staffing has the ability to change people’s brand opinions, create brand advocates and drive sales. That’s why we created ‘best team’. |
Word of MouthWord of Mouth Marketing is an art. Fulcrum helps you generate buzz around your brand using innovative technology and creative execution. |
Guerrilla MarketingFulcrum creates spot on Guerrilla Marketing campaigns using unconventional marketing techniques and imaginative ideas that are just too big to ignore. |
Shopper MarketingEffective shopper marketing is about seizing the moment. fulcrum study how shoppers engage, interact and purchase brands and help you act on it. |
Experiential CampaignMost effective experiential campaign, best use of budget and Best experiential at point of sale. we are fun to work with and reliability is the hallmark of our business. |
Our Value
Most brands waste valuable marketing budget because they don’t know how to engage audiences with the right communication assets and rewards or where to target the right audiences. This is where our extensive knowledge is invaluable to success.
Brands choose Fulcrum because they know our knowledge and insight will get them the best results possible and our reputation gives them assurance of a great job. And with our in-house promotional staff and operations team you can be sure we are fully in control of your delivery.
We activate at a range of locations including; supermarkets, shopping centres, on-the-move, events, train stations and offices.
Infrastructure in Pune –
- Bus Marketing in Pune
Marketing posters are pasted on these buses which travel to different areas of Pune and during that a lot of customer reach is achieved when people look at these buses during their commute.
- Railways Marketing in Pune
Majority of the railways travel through Pune which gives people a chance to aboard and get down from trains at Pune Junction in order to reach their destination without any hassle. These provide opportunity to the Marketing Agency in Pune to distribute flyers at the stations, perform sampling activities, pasting posters on the railway or over certain portions of walls etc.
- Metro Marketing in Pune
Since the launch of the program, Metro has been on the tip of the tongue of every Punekar. Everybody has been excited to see the metro running in the heart of the Pune. People are eagerly waiting for the civic body to complete the construction as soon as possible so that they can use it as their transportation medium which will help them reach their destination in less time.
- Airport Marketing in Pune
Usually people think that how can one do marketing activities on airport. But there are a lot of things that marketing agencies can do in order to do promotions of certain companies by putting out banners, digital billboards, stickers, sponsoring activities etc.
IT Hub in Pune –
Several multinationals and information technology companies having set up their offices here, the city now caters to young professionals with high disposable incomes and a penchant for up market lifestyles. Due to the road connectivity, affordable land prices in the outskirts, favorable weather, manpower and various other factors prove Pune to be a smart and perfect option for business to settle down.
There are a couple of IT Parks in Pune which are well known all over India. Some of those include –Hinjewadi IT Park, Cybercity Hadapsar, Talawade IT Park, World Trade Centre, Kharadi etc.
The tech companies which have their offices in these IT parks are – Infosys, Tech Mahindra, Cognizant, KPIT Cummins, Accenture, Capgemini, Avaya, Red Hat, HCL, Vodafone, Barclays, Mphasis, FIS Global, IBM, Amazon, Wipro, Allstate, Amdocs …. and many more.
The IT Hub does provide a lot of various options for Marketing Agency in Pune to target people working in these places by doing activities and having tie-ups with the companies to promote certain products in the company premises.
Industrial Zone –
The MIDC (Maharashtra Industrial Development Corporation) has developed Industrial zones in various parts of Pune. It includes large industrial clusters in the areas like Talegaon, Pimpri-Chinchwad, Bhosari, Ranjangaon, Chakan etc. Pimpri-Chinchwad alone has over 4,000 manufacturing units and 400 multinational companies. Pune is also the largest hub in India for German companies. In the MIDC industrial estates land, fuels, electricity, water and select raw materials are provided at subsidized rates to priority sector productions / companies.
The emphasis here is on tiny, small and medium scale industries as they are high priority undertakings according to the government’s policy. These enterprises are defined by the Indian government according to their investment in plant and machinery.
Markets in Pune –
Pune has major AMPC markets which are responsible for majority of supply of essential products to the consumers. Farmers from all over Pune, and also from the neighboring districts come to Pune to sell. The well known markets in Pune are – Gultekdi, Pimpri, Hadapsar, Khadki, Tulshibaug etc. A weekly market is organized which gives a lot of opportunity to Marketing Agency in Pune to approach people who visit these weekly market to buy vegetables and other essential items.
Shopping malls and Theatres in Pune
Due to the advancement in infrastructure, many shopping malls have opened up and are stilling opening in various part of the Pune. The shopping malls mainly include right from theatres, recreational activity centers, essential goods, mobile shops, electronics shops who are the major contributors in bringing revenue. These places are the most favorite for Marketing Agency in Pune to do Field Marketing, Sampling and various recreational activities to get consumers attention for marketing of certain products.
Here are some of the well known shopping malls in Pune – Amanora Mall, Season Mall, Phoenix Market City, Pune Central, The Pavillion, Kakade Market City, Westend Mall, Kumar Pacific, SGS Mall etc.
RWA Activities in Pune
Residential Welfare Association (RWA) Market in Pune has increased exponentially over the last few years. Due to the easy availability of land at cheaper price and at a good location, people invested in property over the years and as the market increased, so did the prices. Marketing Agency in Pune targets housing complexes to perform sampling activities, Door-to-Door Marketing, Field Marketing and recreational activities to make sure they make people aware of the products of various companies.
Some of the famous builders and township in Pune are mentioned below – Kolte Patil Ivy Estate, Godrej Hillside 1 & 2, Kalpataru Jade Residencies, Vilas Jawdekar YashOne etc.
Parks in Pune
As a part of infrastructure development, Pune Municipal Corporation has made sure to reserve some part of the land to be made available to public. As a part of that, there are various parks been made
where the citizens can go and spend some quality time with their loved ones. These parks are where Field Sales team approaches people and educates them of certain products that they might want to buy but they were not aware of. Various discount and other promotions are given to customer so that they buy these products.
Some of the well known parks in Pune are as follows – Kamala Nehru Park, Pune Okayama Friendship Garden, Peshwe Udyan, Bund Garden, Sara Baug, Osho Teerth Park, Baner-Pashan Biodiversity Park, Empress Garden, Katraj Snake Park, Nana Nani Park etc.
Hospitals in Pune
The hospitals in Pune have been developed to a much larger scale with new equipment is being made available to treat various illness. Even though the government hospitals have low operating costs, the privately owned hospitals to provide concession in accordance with the government for the people with low income.
Various Companies selling medicinal products are promoted at hospital and the surrounding area’s to make people aware of the benefits of these products.
Some of the well hospitals in Pune are –Ruby Hall Hospital, Jehangir Hospital, AIMS Hospital, Sahyadri Hospital, KEM Hospital, Columbia Asia Hospital, Jupiter Hospital etc.
Schools and College in Pune
Pune is well known as education hub of India. Right from the primary education right till Masters/Phd, every course is available in Pune. Pune has a setup of well known good educational institutions which is preferred by students.
Pune is home to some of the leading institutions in the country that offer a whole gamut of academic options between them. One of the unique things about higher education in India, true even more so for Pune, is its affordability. This is why there is a lot of young crowd in Pune. So Marketing Agency in Pune organizes various activities in the campuses of the below Schools, Colleges and Institutions which helps them reach a good customer base.
Well known educational institutions are – Fergusson College, MIT Kothrud, Bharati Vidyapeeth University, Symbiosis International University, Indian Institute for Science Education and Research, Film and Television Institute of India, Centre for Development of Advanced Computing (C-DAC) etc.
Major Locations in Pune
Pune can be categorized into different quadrants and each of these quadrants serves a unique purpose. All of these quadrants have their own significance and they do play an important part in the various ways.
Below are the quadrants and their importance – Hadapsar, Magarpatta, Kothrud, Katraj, Viman Nagar, Aundh, Balewadi, Pimple Saudagar, Pimpri-Chinchwad, Talegaon-Dabhade, Hinjewadi, Wagholi etc.
These area’s are where various both large-scale and small-scale businesses resides which proves to be a good opportunity for Marketing Agency in Pune to target both consumers as well as sellers to promote products and convert them in buying customers.