Sales Force Management
Your revenue engine deserves a disciplined, high-performing sales force—one that works with structure, accountability, and precision. Fulcrum delivers complete Sales Force Management (SFM) solutions, helping brands deploy trained sales teams, optimize daily execution, and drive consistent business growth across India.
Whether you're building a new sales team, expanding across territories, or optimizing an existing operation, our sales force gives you predictable results and measurable ROI.
What is Sales Force Management?
Sales Force Management is the structured management of all field sales operations, including hiring, training, monitoring, routing, productivity, and performance systems.
Our SFM ensures:
- Daily territory coverage
- Clean data & verified lead pipeline
- High-quality interactions with customers & retailers
- Process-driven conversions
- Full transparency through dashboards
Our Sales Force Management Services
1. Field Sales Team Deployment
We deploy trained field sales executives (FSEs), territory sales representatives (TSRs), and market developers to cover:
- General Trade (GT)
- Modern Trade (MT)
- B2B & institutional sales
- Regional distributor networks
- Multi-city expansion projects
Teams come equipped with: Sales scripts, product knowledge, POSM training, route plans & visit schedules, daily reporting tools.
2. Route Planning & Territory Coverage
We plan every sales rep's day:
- Market mapping
- Cluster-based targeting
- Beat planning
- Route optimization
- Daily/weekly/monthly visit schedules
This ensures maximum coverage with minimum travel cost.
3. Daily Monitoring & Performance Tracking
You get complete visibility into field activities:
- GPS attendance
- Daily calls & visit logs
- Lead tracking
- Order capturing
- Photo uploads & geo-tagging
- Competitor tracking
- Productivity dashboards
Supervisors monitor performance daily and intervene when necessary.
4. Sales Training & Capability Development
We train your field team on:
- Product knowledge
- Sales pitch & objection handling
- Demonstration techniques
- Cross-selling & upselling
- CRM usage
- Territory management
- Grooming, etiquette & communication
Refresher training is scheduled weekly or monthly.
5. Lead Management & CRM Integration
We integrate with your CRM or provide our own system to:
- Capture leads
- Assign tasks
- Track status
- Create follow-up flows
- Generate conversion reports
This ensures zero leakage and higher show-up rates.
6. Distributor & Retailer Engagement
Our field reps engage retail & B2B partners through:
- Margin and scheme explanation
- Order booking
- Product availability checks
- Shelf visibility
- Retail audits
- Distributor coordination
This improves both primary and secondary sales.
7. Sales Reporting & Insights
We provide:
- Daily activity reports
- Weekly performance reviews
- Territory heatmaps
- Conversion funnels
- Lead vs. order analysis
- Outlet-level intelligence
Insights help your brand improve distribution width, product placement, and sales efficiency.
Types of Sales Teams You Can Deploy
Field Sales Executives
Territory Sales Representatives
Market Development Executives
In-Store Promoters
Merchandisers
B2B Sales Teams
Appointment Setters
Sampling & Demo Teams
Channel Expansion Teams
Available on:
Why Brands Choose Fulcrum for Sales Force Management
Pan-India Deployment
Capability to deploy teams across India
Fast Mobilization
24–72 hours deployment time
Strong Training
Comprehensive training & compliance programs
Tech-Enabled Tracking
Advanced tracking & reporting systems
Daily Supervision
Constant oversight & accountability
Clean Data
Structured sales process with accurate data
Flexible Models
Adaptable workforce models to suit your needs
Cost-Efficient
Optimized execution for maximum ROI
We become an extension of your brand—running your sales engine with discipline, excellence, and scale.