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eMarketing Strategy

eMarketing Strategy

    Chapter 19- eMarketing Strategy 19.1 Introduction A strategy is a long-term plan of action aimed at achieving a particular outcome. Tactics refer to the immediate actions taken to execute a strategy. While most of the chapters… eMarketing Strategy

    Introduction to eMarketing

      Chapter 1 Introduction to eMarketing 1.1 Introduction There is no doubt about it—the Internet has changed the world we live in. Never before has it been so easy to access information; communicate with people all over… Introduction to eMarketing

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