Retail Store Advertising
As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you — in-store advertising. Usually, when retailers plan their marketing, they focus on traditional print ads, commercials, and digital platforms. They think about how they can use outside messaging to bring customers into a store.
Retail marketers need to see that marketing doesn’t exist solely outside of a retail store. Through in-store advertising, they can promote messages and unlock a lucrative new marketing channel.
Benefits of In-Store Advertising
The habits of in-store shoppers show the value in investing in in-store advertising. An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that:
- 82% of purchasing decisions are made while in a store.
- 62% of shoppers make an impulse buy while shopping.
- 16% of unplanned purchases are driven by in-store promotions.
In-store shoppers are primed for receiving messages that direct their purchasing habits, and in-store advertising allows you to deliver the information those engaged, interested shoppers need.
In-store advertising:
- Leads purchasing decisions.
- Encourages impulse buys.
- Introduces new products.
- Promotes sales.
- Supports cross promotions.
- Creates up-sell opportunities.
- Informs customers.
- Reminds customers
So, what is the best way to bring these in-store promotions to life?
How To Highlight In-Store Promotions
There are multiple platforms and distribution channels for marketing inside of a retail store. Depending on the size, offerings, and industry of your retail store, you may choose to use a mix of the following promotion styles.
Store Layout: When setting up your showroom, use messaging to create focal points and take customers through a journey as they experience your store.
In-store Themes: Create a cohesive theme for seasons, holidays, or special promotions using advertising elements that tie the store together or highlight certain departments of the store.
Product Displays: Showcase products by building stand-out displays that highlight brands and items with feature signage and product demo videos.
Live Product Demonstrations: Add a live element to in-store promotions by hosting live demonstrations that allow customers to try or experience products.
Digital Signs: Instead of using static posters or signs, utilize engaging digital signage to share ads and messages through videos and multimedia.
Digital Menu Boards: Use easy-to-update menu boards to drive upsells and introduce your customers to a wider variety of products.
Interactive Screens: Take signage up another notch and feature interactive digital signs that allow shoppers to select and control the content they see on the screen.
Shopping Carts: Prime marketing real estate exists right in front of shoppers on the carts they use throughout the store. Utilize that space to share messages with customers.
Overhead Messaging: Speak directly to in-store shoppers by using overhead messaging as a way to relay information about sales, promotions, specific store departments, and special events.
In-store Beacons: Put technology to work using beacons that connect with in-store shoppers through their smartphones and send notifications and coupons to store visitors based on their location.
In-Store Advertising Key Points
In-store advertising doesn’t always follow the same formula as traditional or out-of-store marketing. When creating content for in-store advertising, keep the following concepts in mind.
Placement: Find the right location.
Where you place in-store advertising is just as important as what you say in in-store advertising. Make sure your displays and signage fit into the showroom layout. Position content so that messages are in the places where shoppers spend the most time in your store, and place it the right distance from shopper’s eyes so they can view it properly.
Brevity: Say it quickly.
You don’t have a lot of time to catch and hold the attention of in-store shoppers. Most shoppers won’t stop to watch a lengthy video or read a detailed message. Keep it short and brief. Use bullet points and headlines that get to the point and quickly relay the vital information shoppers need.
Relevance: Give consumers what they want.
As with any marketing, it’s important to fully understand your target audience. Define your target audience and deeply assess who they are and what they need and what. Once you have a full understanding of your audience, you can create messaging that accurately touches on their true pain points and desires.
Quality: Add a professional polish.
In-store advertising content should be created with the same level of professionalism and care that out-of-store marketing receives. Put resources into creating in-store content, and use high-quality screens and signs to ensure that your messages look polished and professional.
Timelessness: Don’t be out-of-date.
A retail store can quickly lose credibility and consumer trust by featuring out-of-date or irrelevant in-store promotions. When you choose to use in-store advertising, you cannot set it and forget it. You need to set up a marketing content schedule that reminds your team to change out-of-date promos and advertisements.
Help Your Retail Store Find In-Store Advertising Success
The presentation of your retail store is a reflection of your brand and business. It is a form of marketing that shows your customers who you are and what you sell.
The way you present your store can shape shopper habits and increase sales. It can act as the trigger that leads in-store customers to make a purchase or make a larger purchase.
So, your in-store presentation can’t be an afterthought.
You must put the right resources, time, thought, and energy into how your physical storefront looks if you want to capitalize effectively on in-store marketing.
Retail Store Advertising Agency in Thane
About Thane
Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.
Stats And Facts
The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent
Manufacturing Sector
Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica
Connectivity
The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)
Thane Civic Administration
Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
The corporation also has 9 administrative wards called Prabhag Samittees
Thane Infrastructure
The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.
Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.
When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.
All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.
All Localities in About Thane
| JK Gram Kapur Bawdi Manpada Mumbra Uthalsar Wagle Industrial Estate Ghodbandar Shree Nagar Vasind Anu Nagar Majiwada Lal Bahadur Shastri Road Ghodbunder Road Kasarvadavali Kolshet Road Panch Pakhadi Pokhran Road No. 1 Vartak Nagar Eastern Express Highway LOCALITY Charai Waghbil Savarkar Nagar Balkum Diva Kalwa Naupada |
Thane West Patlipada Thane East Brahmand Azad Nagar Vishnu Nagar Vasant Vihar Teen Hath Naka Hiranandani Estate Owale Bhayanderpada Kopri LOCALITY Khopat Dhokali Shilphata Jambli Naka Pokhran Road No. 2 Louis Wadi Daighar Gaon Khidkali Usarghar Gaon Desai Village anand nagar Kasheli Khardipada Mogarpada |
Talav Pali Padle Gaon Runwal Nagar Kolbad Road Samata Nagar LOCALITY Parsik Nagar Kharegaon Manisha Nagar Ram Maruti Road Ghantali Gokul Nagar Vrindavan Society Shreerang Society Oswal Park Badlapur Bhiwandi Dahisar Agasan Pale Gaon Ambivli Kalyan Shilphata Road Shahapur
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