Ways to find out about your customers
Once you have identified what you need to know about your customers you can start gathering the information together.
There is a huge amount of market information available that you can tap into. Much of that information is available free of charge and is readily available. For example, your customer records will tell you which customers have purchased from you, what they purchased, when they placed their orders and how much and how often they buy. Read more about customer relationship management.
External resources
If your current data doesn’t provide you with the information you need, it is often worth asking customers directly. You can do this in face-to-face or telephone interviews, online surveys or in group discussions. See plan your field research.