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What is Social Media?

    Social Media is the future of communication – a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new media makes the transfer of text, photos, audio, video and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.

    Platforms like Twitter, Facebook, Pinterest, Google+ and LinkedIn have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily created, shared, searched, promoted, and disputed.

    The key question now being addressed is how to best utilize the unlimited amount of information available from social media sites.

    One thing seems certain; personal data from social media use will continue to be tracked and logged for the benefit of any business willing to pay for it, and any company that doesn’t invest in social media now will be playing catch up in the near future.

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