FIELD SALES ACTIVATION
Activate Your Brand Across 200+ Cities with India’s Leading Field Sales Force.
Unlock India’s most dynamic field network with Fulcrum’s expert-led Field Sales Activation services.
With over 15+ years of hands-on execution experience, Fulcrum goes beyond just retail—we activate field sales across retail channels, B2B product and service segments, and B2C consumer outreach.
Operating in over 200+ cities and towns across India, we help brands connect with retailers, businesses, and end consumers — one field visit at a time. From product visibility and order booking to merchant onboarding and partner development, we turn strategy into sales on the ground.
What We Do
Bring Innovation to Your Company
We don’t sit behind desks — we build brands on the ground.
Our Field Sales Activation vertical offers a complete B2B Field Sale and B2C Field Sale ecosystem, including:
Distribution & Retail Channel Sales
Distributor appointment and territory mapping. Stock push programs and market-level sales coordination. Route-to-market (RTM) planning.
Retail Sales Management & FOS Service
Shop-to-shop product pitch and order booking. Trained Feet-on-Street (FOS) workforce across categories. Live retail data capture and conversion tracking.
Field Force Management
Pan-India deployment of trained, verified sales staff. KPI tracking, geo-fencing, and productivity dashboards. Field audits and daily reporting systems.
Holistic Field Force Training & Promoter Management
Sales pitch training, onboarding kits, and brand induction. Grooming, communication, and performance monitoring. In-store promoter placement and supervision.
Merchant Onboarding & Relationship Management
Ideal for digital payments, app-based services, and fintech brands. 1-to-1 merchant visit, KYC collection, and onboarding. Training merchants on app usage, features, and incentives.
Trade Marketing Execution
POS material distribution, in-shop branding, and visual merchandising. Display drives, demo counters, and van activations. Retailer loyalty and incentive programs.
B2B Partner Onboarding
Identification and onboarding of local dealers, resellers & channel partners. Territory-wise B2B lead generation & follow-up. Partner onboarding for SaaS, subscription, or supply-based models.
B2B Corporate Sales Management
Dedicated team for institutional & corporate sales. Client demos, deal closure, and documentation. Target-based conversion tracking across cities.
Customer Acquisition & B2C Outreach
Door-to-door campaigns, residential activations, and society engagement Lead generation and conversion for financial services, telecom, health & wellness, edtech, etc. Data-driven targeting with trained brand reps for direct consumer interaction
Pan India Coverage
We operate across Tier 1 to Tier 3 markets, covering over 200+ cities, including:
Mumbai, Delhi, Bengaluru, Pune, Ahmedabad, Jaipur, Lucknow, Indore, Patna, Bhubaneswar, Nagpur, Nashik, Surat, Hyderabad, Kochi, Guwahati, and more.
Wherever your brand needs to go — our feet-on-street teams are already there.
Why Choose Fulcrum?
🔹 15+ Years of On-Ground Sales & Distribution Expertise
🔹 Pan-India Presence with Local Execution Teams
🔹 Real-Time Reporting, Photos & Location Tracking
🔹 Campaign Customization for Every Industry & Brand Size
🔹 Flexible Models: Short-Term Projects to Long-Term Sales Outsourcing
Industries We Serve
Our complete B2B Field Sale and B2C Field Sale services span across multiple industries. Whether you're targeting niche sectors or broad markets, we’ve got you covered.
Consumer Services
Media & Entertainment
Telecom
Food & Agriculture
Non-Profit Organizations
Transportation & Storage
Energy, Utilities & Mining
Wholesale & Distribution
Retail & Ecommerce
Software & Internet
Computers & Electronics
Education & Training
Human Resource & Recruitment
Business Services
Real Estate & Construction
Healthcare
Pharmaceutical & Biotechnology
Manufacturing & Industrial
How We Work
Discovery & Targeting – Understand your business goals, define your ICP, and shortlist your target accounts.
Campaign Strategy – Choose the right combination of channels to reach your ideal buyers.
Execution & Engagement – Launch the campaign, drive conversations, and qualify leads.
Lead Delivery & Reporting – Share verified leads with full contact data, along with detailed reports and insights.
Optimization & Retargeting – Analyze performance, refine targeting, and scale successful strategies.
Ready to Activate Your Sales on Ground?
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!