Marketing Strategy
Marketing Strategy
We create 360° strategic marketing campaigns that speak to your customers.
There’s an old saying, “You can’t get there if you don’t know where you’re going.” Similarly, you can’t achieve your goals if you don’t know what they are. At Fulcrum, our work starts with developing a marketing strategy that focuses on what you want to achieve for your business and marketing efforts.
Perhaps it’s to increase company revenues, improve website conversions, reach a new customer segment, or boost profitability by building sales of a particular brand or service. Working on a marketing strategy will help clarify your business goals as well as provide the basis for how you will reach them.
How We Work
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Your marketing strategy is the foundation upon which all your marketing and advertising activities will be built, to gain new customers and retain existing ones. In short, it’s all the “what” that will inform the “how”—the eventual marketing plan—for promoting your goods or services.
Marketing strategy identifies your company’s:
- Target or ideal customer
- Value proposition – its competitive advantage or value it provides
- Key marketing messages – the pillars for marketing and advertising campaigns
- Overall goal(s)
Think of us as your marketing partner.
As part of our process, we uncover where your challenges lie and why—insights that inform our marketing strategy. We often find that the problems our clients perceive are not the actual issue—and that the path to achieving your goal is not as clear cut as it may seem. No worries; we love a good challenge. We will fully evaluate and understand where you are today to create highly targeted and cost-effective marketing strategies to get you to your goal.
The Benefits of a Marketing Strategy
A winning marketing campaign starts with a results-driven strategic marketing plan. At Fulcrum, our process begins with an in-depth look at your industry, market trends and the behaviors of your target customers. Based on our findings, we carefully craft a marketing strategy that will build your brand and drive sales and meet the needs of your audience.
Our integrated marketing services create multiple touch points with the consumer and a seamless brand experience. The customer interacts with all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. Our mission is to help you succeed with a comprehensive and creative marketing strategy that maximizes your budget and ensures your goals are met.
Elements of a Marketing Strategy
It ultimately comes down to communication—telling the right story about your brand across the appropriate marketing channels, to the right audience. And, creating the right marketing communication starts with a seasoned marketing agency that gets it—that truly knows that before you can promote anything, you must first know how to develop a strong marketing strategy. A marketing agency with savvy brand strategists and creative thinkers who can translate that marketing strategy into a compelling marketing plan, and turn those tactics into sales-building, attention-getting marketing, and advertising campaigns.
Single Event or Longterm Plan, We Can Build a Custom Marketing Strategy for You
As a full-service marketing agency, Fulcrum helps companies drill down deep to develop a meaningful B2B or B2C marketing strategy, design an impactful marketing plan, and put that plan into action with innovative, creative work.
Because every business is different, every strategic marketing plan we create is highly customized. From in-depth traditional marketing plans with calendars and budgets to mini plans with short terms tactics, we can build a creative marketing strategy to meet your specific needs.
Contact us to request our complimentary marketing assessment for your business. We work with clients across a range of industries to help them clearly define their marketing strategy so they stand out in their markets and drive results.
The Fulcrum marketing agency also offers outsourced marketing services, a money-saving solution that puts our team of experts behind your corporate marketing and communications projects.
Get in touch with us
Let us help you plan and execute a great marketing strategy.
Marketing Strategy Agency in Pimpri Chinchwad
About Surat
Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.
Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.
Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.
The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.
Stats and Facts
The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
The average literacy rate in the city is 89.03%
The city of Surat was previously known as Suryapur
Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
The city of Surat ranks as the 3rd cleanest city in India
Diamond and Textile Industries
The city is known for its diamond and textile industries
Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
Connectivity
By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
Surat Civic Administration
Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
A Corporation Commissioner heads the executive wing of the corporation
There are 20 Police stations in the city, with a Commissioner heading the Police force
Surat Infrastructure
Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.
Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.
All Localities in About Surat
LOCAL AREAS
Athwalines
Surat Dumas Road
Ghod Dod Road
City Light
Vesu
Katargam
Adajan
Althan
Canal Road
VIP Road
Varachha
Kharwar Nagar
Rander Road
Rander
Navagam
Hazira – Adajan Road
Vishnu Nagar
Bhimrad
Dahin Nagar
Jahangir Pura
Bhestan
Saroli
Parvat Gam
Anand Mahal Road
Bardoli
LOCALITY
Pal Gam
Mota
Vishal Nagar
Olpad
Athwa Gate
Udhna
Amroli
Palsana
Dindoli
Palanpur Gam
Sachin
Pankaj Nagar
Jahangirabad
Sagrampura
Mota Varachha
Maroli
Parvat Patiya
Mahindra Pur
Godadara
Saniya Hemad
Khodiyar Nagar
Nanpura
Athwa
Kapodra
Gothan
Kamrej
LOCALITY
Salabatpura
Majura Gate
Kadodara
Laskana
Patel Nagar
Pandesara
Limbayat
Gopipura
Mughal Sarai
Rustampura
Bamroligam
Begampura
Kim
Kosamba
Kadodara Nagar
Bhatar
Shahpore
Kumbharia Gam
Nana Varachha
Mahuva
Chowk Bazar
Sayan
Haripura
Mahadev Nagar
Vidhey Nagar
Umarwada
LOCALITY
New City Light
Tadwadi
Punagam
Sima Nagar
Karamala
Mandvi
Dabholi
Magob
Limla
Shakti Nagar
Palanpur Jakatnaka
Pasodara
Nanavat
Narthan
Vareli
Dumas
Navsari Road
Narotam Nagar
Hazira
Uttran
New City Light Road
Ichchhapor
Ambanagar
Masma
Mosali
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