Seller Acquisition For An E-Commerce

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

 

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

  • Planning of target cities, markets and categories
  • Field teams hiring, training and operations management
  • End-to-end seller onboarding and reporting to client

Approach

The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

Outcome

The project successfully met its objectives and the key highlights were as follows:

  • New sellers were on-boarded for different categories across 20+ cities
  • There was no compromise on seller quality and quality of sellers increased as desired by client
  • Detailed training and effective management of the filed teams ensured high productivity

Merchant Registration

Retailer Registration

Seller  Registration

Customer Acquisition

  • Focus on acquiring high value sellers to join and start selling on portal
  • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
  • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics