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In-Shop Activation

We are a specialized retail marketing, merchandising activation and media company. Our team creates and implements turnkey in-store programs that get brands noticed and drive incremental sales. Retail Marketing is a business unit of Fulcrum, a creative agency specializing in experiential, retail, shopper and content marketing. Fulcrum is the marketing arm of  a leading full-service sales, marketing and food product agency.

Retail Activation

We make shopping more human by guiding consumers to brands they’ll love with standout visuals, easier navigation and helpful interactions.

  • Assisted Selling
  • Dedicated Sales Teams
  • Associate Training
  • In-Store Demos
  • Retail Theater
  • Brand Ambassadors
  • Shopper Marketing
  • Consumer Promotion
  • Digital Shopper
  • POS & Fulfillment
  • In-Store Media

See Case Studies

As a Retail Activation Agency, our specialist activation team is passionate about experiential campaigns that communicate everything that your brand stands for. Whether your brand activation is to drive brand awareness, reach a new audience group, position yourself as the leader in your category or inspire behavioural change, we build and execute activation plans that meet your objectives, communicate your core message and create brand advocates.
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