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Our Approach

Our SEO Approach

ExcelForce got it’s start by helping Cheapflights become the top result for the highly competitive travel-related family of search terms.

The SEO strategy we developed for the Cheapflights website received a perfect 100% score in an independent audit! Since 2006, we’ve added complementary services to become the leading digital marketing agency for brands looking to establish or build their reputations online.

Today’s search landscape is more competitive than ever, and our core offering is still a comprehensive SEO suite. From research, to design, to implementation and even audits of existing strategies, our SEO and web development experts work with our clients to drive them to the top of search results for thousands of highly competitive terms.

SEO Keyword Research

Our approach starts by taking the time to understand your business, your brand, your audience, and your competitors. We then leverage a full suite of research tools to build a list of key terms and phrases that are relevant to your brand and what you offer. We test keywords during our research process and include keyword value projections in our research report.

SEO Technical Audit

If you’re already employing SEO tactics to improve your search rankings, we can drive you up in the results with a thorough technical audit. We evaluate your on-page SEO, site architecture, and HTML to develop a complete report on your current and potential SEO performance. Our in-house web development team excels in helping sites improve their structure and design to improve search rankings.

SEO Visibility

The ultimate goal of SEO strategy is increased visibility. We partner with clients all over the world to monitor traffic from search engines and positions in searches for key terms and phrases. We identify trends over time and help you institute targeted improvements to drive your website further up in search results.

SEO Relevancy Review

Search engines exist as a mechanism to direct internet users to web content that is relevant to their immediate needs. When search engines index and rank your website, they evaluate the content on your page against the keywords you’re attempting to rank for, and relevance between the two is vital to your SEO success. Our relevancy review helps you make sure that your copy and content is focusing on the right keywords.

SEO Reputation Review

Not all of your brand’s impressions come from your own website. We scour the internet for websites that link to you or mention you. Not all relationships are created equal, and it’s important to know who may be trying to disparage your brand or piggyback off of your SEO efforts. We can work with you to develop a broader reputation throughout the internet by creating brand mentions and links to your site in an ethical and strategic manner.

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