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Seller or Merchant Onboarding

Seller or Merchant Onboarding

Your Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Acquisition Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

  • Planning of target cities, markets and categories
  • Representatives should be based in the territory
  • Field teams hiring, training and operations management
  • Develop a field deployment plan
  • Local languages spoken team
  • Seller Acquisition Agent Support, Freelance support
  • End-to-end seller onboarding and reporting to client
  • Daily Acquisition report and Target Planing
  • Follow-up

Seller Training And Support Service

  • Registration and KYC
  • Provide training and awareness of products and services
  • Motivating merchants
  • Cataloging – Products Upload
  • Account Management Training

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Our Onboarding Work Experience

Smart Marketing Solutions for Digital Start Up

Whether you are target audience a retailer, distributor, individual Professional or self help group, we have Best marketing solutions for everyone.

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# On-demand Service Platforms- Services Provider Onboarding

The on-demand service sector requires unique marketing strategies to connect service providers with consumers. Fulcrum crafts tailored solutions to attract, onboard, and promote service providers on on-demand platforms.

# Utility Platforms- Services Provider Onboarding

Efficient utility platforms demand strategic marketing to reach a wide user base. Fulcrum’s expertise lies in developing marketing campaigns that optimize user acquisition, engagement, and overall utility platform performance.

# Education And Learning Platform- teachers students and classes Onboarding

In the rapidly evolving education sector, effective marketing is crucial for reaching students, educators, and institutions. Fulcrum’s smart marketing solutions cater to the unique needs of education and learning platforms, fostering growth and engagement.

# Content Distribution Platforms- Content Creator Onboarding

Promoting and distributing content effectively is essential for platforms focused on content delivery. Fulcrum develops targeted marketing strategies to enhance the visibility and reach of content distribution platforms.

# Home Maintenance Services Provider Onboarding

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# Car bike service center Onboarding

Marketing in the automotive service industry is unique. Fulcrum understands the nuances and provides tailored solutions for onboarding and promoting car and bike service centers, ensuring a strong presence in the market.

We can help you select and Onboarding the right Merchant

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform


    • Focus on acquiring high value sellers to join and start selling on portal
    • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
    • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

  • New sellers were on-boarded for different categories across 20+ cities
  • There was no compromise on seller quality and quality of sellers increased as desired by client
  • Detailed training and effective management of the filed teams ensured high productivityApproach

    The key activities in project execution were as follows:

Attracting, onboarding, and retaining the best sellers for your marketplace.

Promote and present to merchants, retailers and other entities in india to acquire new business partners.


The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

• Maintain merchants relationships to ensure continual growth and sales targets.
• The Executive Manager must be pleasantly assertive and bring to the team lots of energy and enthusiasm, thrive on challenges and must be able to develop a dynamic team over time.
• Leverage prospect and contract new merchants and partners by presenting the appropriate for the business.
• Create, develop and implement a business plan to grow the business.
• Create sales schedules for the servicing team and follow up and present results to head office.
• Build and manage the relationships of key accounts.
• Generate, maintain and increase business opportunities with existing merchants.
• Train the merchant staff on the your products.
• Sell and service your products to merchants.
• Develop and grow sales and support team.
• Manage and regularly update project planning and create projections using all means including spread sheets.
• Support the business in any way as requested to ensure its effective operation.
• Design, create and supply business proposals to merchants.

Seller or Merchant Onboarding Team

Build a highly productive vendor onboarding team

Dedicated Team

Outsourced Payroll
We Hire Dedicated Team For You
Temporary staff
Student Internship

Pay Per Onboarding

Gig Workers Team
Freelancer Team
Part Time Worker
Student Internship

Setting up your Seller Acquisition

  • Prepare your seller acquisition goals
  • Define your target sellers
  • Find the sellers that match your needs
  • Reach out ( Offer ) and bring them in
  • Track your key success metrics

Let us help you plan and execute a great marketing strategy.

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Send us Your Onboarding Requirements

Let us help you plan and execute a great marketing strategy.

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