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Hello world! How does the marketing process work ? Most Common Types of Markets SWOT analysis for brand and product PRINCIPLES OF SUCCESSFUL BRAND MANAGEMENT HOW TO SELECT THE RIGHT MARKETING ACTIVITIES FOR YOUR BUSINESS Implementing a Marketing Strategy Strategy Development & Execution Sales Performance Improvement Marketing Strategy & Execution one to one marketing Professional Hadapsar Pune Frequently Asked Questions About Marketing Sales Manager Types: 9 Types of Sales Manager B2B Marketing Strategies What is B2B Marketing? Building an Effective Team Across Multiple Locations Product Launch as a Key Business Process Lovability: How to Build a Business That People Love and Be Happy Doing It Creating a Strategic Product Plan Tips to Create Repeat Customers Pop-Up Shops Marketing Foods Products Marketing Distributor and Dealer Foods Products Marketing What is a Distribution Channel? Developing a Distribution Strategy The Role of Product Marketing in Your Startup Creating a Strategic Product Plan Role of Product Marketing Fulcrum Media Fulcrum Advertising Media Start a Retail Business Write an effective press release Visual merchandising for your retail business Types of retail business Traditional marketing Preparing to sell Selling online Retail business networking Research and develop ideas, new products and services Recruiting staff Recruiting staff: seven things you should know Reasons for Using Outdoor Public relations (PR) public relations agency Pricing Online public relations Market strategy and planning Market research Keeping your customers How to market your retail business How to improve and measure the impact of visual merchandising Grow your retail business Digital marketing agency in pune Develop a sales and marketing strategy Design for start-ups Choosing business property Business plan: dos and donts Building a brand for your business Branding and design 7 key advantages of R&D for small business Advantages and disadvantages of visual merchandising digital marketing agency Advertising company Advertising agency Where to set up your retail business Ten top tips for starting a retail business Start a Retail Business Set up a pop-up shop Retailing: 5 ways to improve your business Trade shows and exhibitions Six tips for exhibiting at trade shows Are you ready to sell your product to a supermarket? Contracts and meeting supermarket demand Pitch your product to a supermarket Sell your food or drink product in a supermarket Sell your food or drink product in a supermarket Social media best practice for business Develop a social media strategy Social media business opportunities and challenges Social media Plan Ten tips for using social media Measuring your email marketing campaigns Measuring your online marketing Optimising PPC campaigns Pay-per-click and paid search advertising Pay-per-click search advertising: seven top tips Setting pay-per-click campaign budgets What is display advertising? How pay-per-click search advertising works How to write effective copy for PPC ads Measuring paid and organic search marketing Measuring social media campaigns Creating mobile content for your business M-commerce and mobile marketing benefits Mobile advertising Mobile marketing and m-commerce Define your target market Developing your promotional strategy Product strategy – positioning and differentiation Create your marketing strategy SWOT and PEST analysis Creating engaging content for your email marketing email marketing essentials to make your campaign a success Email marketing Measure performance and improve your email marketing campaigns Financial forecasts for your business plan The audience for your business plan Tips for presenting your business plan Write a business plan: step-by-step What a business plan should include Your business markets and competitors Your business, its products and services Business plan: your team’s skills Business plan executive summary – the dos and donts Business plan: marketing and sales Business plan template Business plan: your operations Business plan: dos and donts Advantages and disadvantages of telemarketing How to start telemarketing in your business Measuring the success of your telemarketing campaign Targeting consumer audiences using telemarketing Telemarketing methods for targeting customers Telemarketing planning Telemarketing Create an online shop Plan to set up an online shop Helping customers find your website Setting sales targets The induction process for new salespeople Start a sales forecasts The right pay package for your salespeople Using a sales agent What is your unique selling point? Sales agents and distributors Sales channels to reach your customers Sales channels to reach your customers Sales forecast assumptions Sales promotion examples Sell through licensing your product Selling through retailers, wholesalers and other distributors Set up sales a contract Setting sales activity targets Plan and forecast sales Preparing to sell Retail selling Avoid sales forecast pitfalls Advantages and disadvantages of face to face sales Create a sales plan from a sales forecast Create your sales plan Develop an effective sales team Developing your sales forecast Distance selling Establishing your sales objectives Making your sales channels work together Online selling Sell through a commercial agent The sales meeting Winning new business top tips The sales process Sell into new markets Sell more to existing customers Generating sales leads How to get sales appointments Increase your market share through new sales channels Increase your market share Make the right sales contacts Market and sell effectively to similar customers Negotiate and close the sale Sales follow-up and relationship building Sales follow-up and relationship building Sales meeting checklist Select a commercial agent External and internal analysis for your marketing plan How to write a successful marketing plan Implement your marketing plan Write a marketing plan Your marketing objectives communicating directly with the targeted customers Direct mail Direct marketing: legal issues and best practice Direct marketing: the basics direct marketing strategies Direct marketing: the basics Email marketing Leaflet drops and handouts Types of direct marketing Direct Telemarketing Using your customer database for marketing Work with an direct advertising agency Set up a small business website Search engine optimisation (SEO) Search engine optimisation: links strategy Search engine optimisation: keyword strategy Search engine optimisation friendly web design Search engine optimisation dos and don’ts Working with a search engine optimisation agency What is a search engine and how do they work? Top tips to improve your SEO Submitting new websites to search engines Set up a small business website Digital marketing plan – objectives and strategy Digital marketing plan – executive summary Digital marketing plan – budget Developing your digital marketing plan Develop a project plan for your website Content marketing Content marketing strategy and planning Choose and register a domain name Digital marketing plan – tactics Building digital relationships with your customers Diversify your customer base to increase sales Get to know your customers Identify your most valuable customers Retain and grow your customer base Retain your most valuable customers Understand your customer base and your market Using your customer data to increase sales How to gather customer feedback Manage your customer service Measure your customer service performance Understand your customers better Use customer service to increase sales What is customer service? Customer loyalty schemes How to deal with customer complaints Improve customer relationships with your marketing database Keeping your customer database accurate Set up a customer relationship management system Manage your customer database Building your customer database Choosing a supplier for your customer database system Learn about customers needs from competitors Segment your customers Ten things you need to know about your customers Understand your customers’ needs Understand your customers’ needs Understand your customers’ needs Ways to find out about your customers Six tips for exhibiting at trade shows Trade shows and exhibitions The design audit How can I use design in my business? Maximise the success of your design projects How you can use workplace design How you can use service design How you can use retail design How you can use product design How you can use graphic design and packaging design How can I use design in my business? How businesses use design Design management process Creative industries Your brand and your customers Your brand and your staff design tips for creating a successful brand Your brand and your staff Designing a successful brand Ensuring brand consistency Branding – the key ingredients What is branding? Why does your business need branding? Choosing a logo and brand name Choosing a logo and brand name Choosing the right brand strategy Brand management techniques Brand management techniques Branding for different sectors Branding: the basics Budgeting for a brand Build your brand online branding and brand communications agency Work with an advertising agency Advertising: the basics What is affiliate marketing? Manage your relationship with the advertising agency Negotiate a contract with an advertising agency Marketing on a tight budget Negotiate a contract with an advertising agency Online advertising Outdoor advertising Planning an advertising campaign Print advertising Public relations on a budget Set an advertising budget Set an advertising budget Ten ways to make your advertising campaign a success How to attract, win and keep your customers How to stick to your marketing budget How to write an advertisement Manage your relationship with the advertising agency Advertising: the basics Checklist: choosing an advertising agency Choose an advertising agency Choose an advertising agency Choosing a search marketing agency Choosing a search marketing agency Digital marketing on a budget End your relationship with an advertising agency Evaluating advertising spend Social media Plan online marketing Mobile advertising marketing strategy Email marketing Business plan Telemarketing planning sales plan marketing objectives Direct Advertising Agency Building Digital Relationships Know About Your Customers Creative industries Branding and Brand Communications Advertising Spend Advertising agency PHASE 14: SALES TECH STACK PHASE 13: REVENUE ENABLEMENT PHASE 12: SALES OPERATIONS PHASE 4: PROSPECTING PHASE 11: COMPENSATION DESIGN & QUOTA SETTING PHASE 10: TERRITORY DESIGN PHASE 9: ORGANIZATIONAL DESIGN & TALENT PHASE 8: PARTNER STRATEGY PHASE 7: COVERAGE PLAN PHASE 6: ACCOUNT MANAGEMENT PHASE 5: OPPORTUNITY MANAGEMENT PHASE 3: BUYERS PHASE 2: ACCOUNTS PHASE 1: REVENUE PLAN PHASE 15: MARKETING TECH STACK PHASE 14: MARKETING DATA PHASE 13: FIELD MARKETING PHASE 12: PRODUCT MARKETING PHASE 11: MARKETING ROLES & RESPONSIBILITIES PHASE 10: ADVOCATE MARKETING PHASE 9: PARTNER MARKETING PHASE 8: CUSTOMER MARKETING PHASE 7: LEAD GENERATION PHASE 6: ACCOUNT BASED MARKETING PHASE 5: BUDGET PLANNING PHASE 4: CONTENT PLANNING PHASE 3: CAMPAIGN PLANNING PHASE 2: DIGITAL PLANNING PHASE 1: B2B BRANDING PHASE 8: Customer Experience MARKET LISTENING PHASE 7: Customer Experience LAUNCH PLANNING PHASE 6: CX MEASUREMENT PHASE 5: Customer Experience PROCESS DESIGN PHASE 4: Customer Experience CAPABILITIES ASSESSMENT PHASE 3: Customer Experience TOUCHPOINT ANALYSIS PHASE 2: Customer Experience GOVERNANCE PHASE 1: Customer Experience VISION & STRATEGY PHASE 3: BUYER SEGMENTATION PHASE 2: ACCOUNT SEGMENTATION PHASE 1: MARKET SEGMENTATION PHASE 10: GO-TO-MARKET RESOURCE MANAGEMENT PHASE 9: GO-TO-MARKET EXECUTION PLANNING PHASE 8: ROUTES TO MARKET PHASE 7: CROSS-FUNCTIONAL INTERLOCK PHASE 6: DEVELOPMENT PHASE 5: PLANNING PHASE 4: DISTRIBUTION AND UTILIZATION PHASE 3: ANALYSIS AND REPORTING PHASE 2: MONITORING AND COLLECTION PHASE 1: NEEDS DEFINITION Step Customer Experience Strategy Step Marketing Strategy Step Go-To-Market Strategy Step Customer Success (CS) Strategy Step Pricing Strategy The Segmentation Strategy Step Product Strategy The 3-Step Sales Strategy The Revenue Growth Methodology Principles of Management Introduction to Business Manage Your Career Be a Leader Work with Labor Unions Manage Diversity at Work Handle Conflict and Negotiation Make Good Decisions Work Effectively in Groups Understand Your Motivations Be Ethical at Work Communicate Effectively Manage Your Stress Achieve Personal Success What Is Human Relations? Safety and Health at Work International HRM Working with Labor Unions Employee Assessment Managing Employee Performance Successful Employee Communication Training and Development Retention and Motivation Compensation and Benefits Selection Recruitment Diversity and Multiculturalism Developing and Implementing Strategic HRM Plans The Role of Human Resources International HRM Considerations Staffing Internationally Offshoring, Outsourcing International HRM Health Hazards at Work Workplace Safety and Health Laws Safety and Health at Work Administration of the Collective Bargaining Agreement Collective Bargaining Working with Labor Unions Completing and Conducting the Appraisal Appraisal Methods Performance Evaluation Systems Employee Assessment Employee Rights Handling Performance Managing Employee Performance Management Styles Communication Strategies Designing a Training Program Training Delivery Methods Types of Training Steps to Take in Training an Employee Training and Development Implementing Retention Strategies Retention Plans The Costs of Turnover Retention and Motivation Cases and Problems Other Types of Compensation Types of Pay Systems Developing a Compensation Package Goals of a Compensation Plan Compensation and Benefits Cases and Problems Making the Offer Testing and Selecting Interviewing Criteria Development and Résumé Review The Selection Process Selection Cases and Problems Recruitment Strategies The Law and Recruitment The Recruitment Process Recruitment Cases and Problems Multiculturalism and the Law Diversity Plans Diversity and Multiculturalism Diversity and Multiculturalism Cases and Problems Tips in HRM Planning Writing the HRM Plan Human Resource Strategic Planning Developing and Implementing Strategic HRM Plans Cases and Problems Today’s HRM Challenges Skills Needed for HRM What Is Human Resources? Chapter 1: The Role of Human Resources Human Resource Management principles of marketing sitemap SAMPLE MARKETING PLAN Putting It Together: Marketing Plan Using and Updating the Marketing Plan Introduction to the Marketing Plan in Action Business Presentations Presenting the Marketing Plan Introduction to Presenting the Marketing Plan Focusing Purpose corporate marketing plan Guiding Activity Elements of the Marketing Plan Why It Matters: Marketing Plan Putting It Together: Marketing Globally Institutional Factors Shaping the Global Marketing Environment Cultural Factors Shaping the Global Marketing Environment Demographic Factors Shaping the Global Marketing Environment Introduction to Factors Shaping the Global Marketing Environment Applying Marketing Principles in the Global Environment Applying Marketing Principles in the Global Environment Approaches to Global Competition Entry Strategies in Global Markets Introduction to Global Competition Approaches Challenges of Globalism for Business Globalization Benefits and Challenges Introduction to Globalization Benefits and Challenges Why It Matters: Marketing Globally Putting It Together: Promotion: Integrated Marketing Communication (IMC) Effective marketing campaign plans Developing a Marketing Campaign and Budget Introduction to Developing a Marketing Campaign and Budget Measuring Marketing Communication Effectiveness Introduction to Measuring Marketing Communication Effectiveness CRM Uses in Sales and Marketing Customer Relationship Management (CRM) Systems and IMC Customer Relationship Management (CRM) Systems and IMC Case Study: IMC and Zombie Apocalypse Supporting the Sales Process Fitting IMC into the Sales Process Understanding the Sales Process Using IMC in the Sales Process The Role of IMC in Guerrilla Marketing Guerrilla Marketing Tactics: The Usual Suspects When to Use Guerrilla Marketing Guerrilla Marketing Social Media Marketing What Makes Digital Marketing Tools Unique Web Sites As Digital Marketing Tools Digital Marketing: Inform, Entice, Engage When to Use Personal Selling Common Personal Selling Techniques Personal Selling The Purpose and Uses of Direct Marketing Direct Marketing IMC Support for Sales Promotions Trade Promotion Techniques Consumer Sales Promotion Techniques Sales Promotions: Getting Action Now Sales Promotions PR and Integrated Marketing Communication Public Relations Techniques When to Use Public Relations The Purpose of Public Relations Public Relations Developing the Media Plan The Purpose of Advertising Advertising Introduction to Marketing Communication Methods Determine the Promotional & marketing Mix Select Marketing Communication Methods Define the Message Set S.M.A.R.T. Goals Engagement Strategies Laying the Foundation for Effective Marketing Campaigns Introduction to IMC Objectives and Approach how to develop effective messaging for marketing communications Marketing Campaigns and IMC The Promotion Mix: Marketing Communication Methods What Is Marketing Communication? Integrated Marketing Communication (IMC) Definition integrated marketing communication (IMC) and its connection to the organization’s marketing strategy Why It Matters: Promotion: Integrated Marketing Communication (IMC) Putting It Together: Place: Distribution Channels Supply Chain and Channel Strategy Integrated Supply Chain Management Components of a Supply Chain Integrated Supply Chain Management and the Distribution Strategy Retail Marketing Strategy Types of Retailers Retailing Retailers As Channels of Distribution role of service outputs in the distribution strategy Third-Party Sales how marketers can optimize their channel strategy how Distribution Channels affect the marketing of products and services Supply Chain and Marketing Channels What Is a Supply Chain? Marketing Channels vs. Supply Chains role of intermediaries such as wholesalers in the distribution channel Channel Structures : direct, retail, wholesale, and broker (agent) channels Distribution Objectives Define Channels of Distribution what channels of distribution are and why organizations use them Why It Matters: Place: Distribution Channels Putting It Together: Pricing Strategies use of competitive bidding for B2B pricing Products with Elastic and Inelastic Demand Elasticity and Price Changes Introduction to Price Elasticity Discounting Strategies Cost-Oriented Pricing Penetration Pricing Introduction to Common Pricing Strategies Benefits of Value-Based Pricing Competitor Impact on Pricing Break-Even Pricing Introduction to Pricing Considerations The Psychology of Pricing Demonstrating Customer Value Introduction to the Impact of Pricing on Value Why It Matters: Pricing Strategies Putting It Together: Product Marketing Identify approaches to improving the Success in Product Development Diffusion of Innovation identify the challenges associated with marketing a new product successfully Commercializing New Products : process for commercializing new products Creating the Go-to-Market Plan Identify methods for developing new product ideas Creating Successful Product Concepts Generating and Screening New Product Ideas New-Product Development Process New Product Development Process Role of New Products in the Portfolio New Products in the Portfolio : why new products are crucial to an organization’s success Product-Line Decisions Marketing Mix Strategies Identify marketing strategies and tactics used to achieve portfolio objectives Organizing for Effective Product Marketing product portfolio and explain its use in marketing Introduction to Product Portfolio Management Challenges in the Product Life Cycle Marketing through the Product Cycle Using the Product Life Cycle Stages of the Product Life Cycle Product Life Cycle The Marketing Mix The Role of Product Marketing Product Marketing in the Marketing Mix
